Avocados From Mexico, Innovation

As the art director, I led all photo and video shoots, from pre-production planning to
on-set execution. I crafted comprehensive pre-production decks, including storyboards, recipe inspiration, prop selection, and detailed notes for the food stylist and photographer.

After months of creative exploration, I successfully pitched a refresh of AFM's photography and videography style, aiming for a more aesthetically pleasing and inspiring approach. The attached photos showcase some of the results from this shoot. During these productions, I collaborated closely with the photographer and food stylist, contributing to the overall set design and prop styling.